About Shapa
We build digital tools to change behavior and health, out of a deep understanding of human nature and technology.
Our Story
Shapa was co-founded in 2016 by CEO Nati Lavi and Behavioral Economist Dan Ariely. With his extensive history in data and innovation, Nati recognized the traditional feedback method for the bathroom scale had been relatively the same for a century. On his personal health journey, it became clear the daily fluctuations of weight do not reflect the daily changes in behavior causing confusion, frustration, and demotivation. Collaboratively Nati and Dan created a 5-color system and numberless scale providing daily motivation and feedback that reflects true changes in body composition based on the direction your weight is trending. With the addition of lifestyle tracking and habit forming programs, Shapa was born!
Our Story
Shapa was co-founded in 2016 by CEO Nati Lavi and Behavioral Economist Dan Ariely. With his extensive history in data and innovation, Nati recognized the traditional feedback method for the bathroom scale had been relatively the same for a century. On his personal health journey, it became clear the daily fluctuations of weight do not reflect the daily changes in behavior causing confusion, frustration, and demotivation. Collaboratively Nati and Dan created a 5-color system and numberless scale providing daily motivation and feedback that reflects true changes in body composition based on the direction your weight is trending. With the addition of lifestyle tracking and habit forming programs, Shapa was born!
Meet Our Team
Meet Our Advisory Board
Stephen Mitchley
Board Member
Dr. Dena Bravata
Advisory Board Member
Sonny Vu
Advisory Board Member
Jay Weintraub
Advisory Board Member
Dr. Debra Friesen
Advisory Board Member